Nashville-based floral design studio, Rare Form Floral Design, needed a new logo and brand materials that were as quirky and colorful as their custom floral arrangements. Hand-drawn icons and a bold serif typeface captures those classic, whimsical vibes Rare Form Floral Design aims to achieve in their work with brides, and a bright, punchy color palette appeals to any event venue, farmers market, or coffee shop in need of fresh blooms.